RtA is the brainchild of Eli Azran and David Rimokh, a Los Angeles-based design duo. RTA denim is a movement, not only a product, but a culture that embraces the creative aspiration of the individual and combines street lifestyle with obscure nature in the constant search to attain awe. The collection is a collaboration of feminine and androgynous, combining street lifestyle with obscure nature. "Road to Awe is a constant journey to bettering yourself," says Azran.
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