British designer Gareth Pugh is known for experimenting with volume and creating wearable sculptures that transform the body. Since the debut of his line in 2006, Pugh and his "fashion-as-performance-art" pieces have garnered a strong following within and beyond the fashion industry. Editors like Anna Wintour continue to praise his designs and Daphne Guinness, Kylie Minogue, and Lady Gaga are all avid collectors of his work. Inspired by Britain's extreme club kids, Pugh's collections often include the use of balloons, discs, and inflated clothing along with a variety of materials to create what he references as a struggle between lightness and darkness.