Founded in 2000 by London-based designer Julie Wilkins, Future Classics received original praise for its exploration into the traditional conventions of the modern t-shirt. The line has since evolved and now includes knitwear and tailored pieces that juxtapose elements of classic and modern style. Since launching her label, Future Classics has received the New Generation sponsorship for four consecutive years in the UK. For 2009, Wilkins introduces Future Classic Dress, an extension of the brand that includes dresses and "half-dresses" with innovative tailoring and complex silhouettes.